Last week my triathlon coach sent me a list with a bunch of inspirational books. I know, it does sound weird. My coach and books are not two things that have ever mingled. Or even been on the same sentence. Ever.
But, can't say his goals weren't noble. To boost our morale and to motivate us towa... (more)
1. Go straight to the point. (Avoid circling around subjects, adding unwanted stuff that draws the attention away.)
2. Use plain language. (Stop inserting technical parlance into the text at hand, copywriting with excessive verbose.)... (more)